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Fundraising

FUNDRAISING STRATEGY:
KINDER VISITOR CENTRE GROUP (KVCG), HAYFIELD

This brief outline of the funding strategy of KVCG is designed to explain the crucial importance of the "Friends of Kinder Trespass” income generation scheme.


PHASE 1     The archive project
KVCG was set up in the autumn of 2011. In February 2012 we were awarded a grant of £18,000 over 2 years from the Peak District National Park Sustainable Development Fund, to;

  • gather  information about the Kinder Trespass 1932 and the impact of access campaigning before and since;  
  • develop a website to display the key historical information, and current information about our local moorlands; 
  • initiate some public information events to promote our subject matter.

In April 2012 we received a further grant of £2000 from Derbyshire County Council.


This work is still progressing. It was always our intention to establish our credentials with this Kinder Trespass Archive Project, before moving on to the more ambitious phases 2 and 3.


PHASE 2     Income generation
While work on phase1 will continue for at least another year, we are now ready to launch our "Friends of Kinder Trespass” income generation scheme. Every direct debit that is completed not only gives us immediate income, but also continuing income in future years. Income or "revenue funding” is a crucial part of any business plan, and a sound business plan is a prerequisite for applying for substantial capital funds from a variety of grant awarding bodies.
We have made a start with income generation by selling Kinder Trespass posters, and we will be commissioning more goods for sale through our website and  local outlets.


However, income from retailing is unlikely to be sufficient for our purposes.
A third potential source of income would be from sub-letting any residential accommodation  situated above premises that we purchase to turn into a visitor centre.


Income from "Friends” could enable us to rent premises. It would certainly enable us to keep up the website and related work of KVCG at the end of the current grant funded period, and continue capital fund raising at a more gradual rate.


PHASE 3     Raising the capital for a building – Kinder Visitor Centre
We will need at least £300,000 to purchase suitable premises. Several of our committee members have successfully applied for capital grants in the past. We are aiming for the Friends scheme to sign up 1000 subscribers, giving an income of at least £10,000 per year, which would make us very well placed for getting the capital grants that we need.
There are literally millions of walkers and other enthusiastic users of the great outdoors who benefit from the countryside access heritage in the U.K. There are 110,000 members of the Ramblers Association alone. If only one in a thousand of these enthusiasts are appreciative enough of the history of access campaigning  to sign on as a Friend of Kinder Trespass, then we will succeed – and it is a great story we have to tell.


Grant funding alone is unlikely to raise all the capital that we need – matched funding is often a condition of grants. We are researching the best ways to raise capital from private donations in addition to the Friends scheme (anything surplus to annual running costs would be added to capital), such as through a "buy a brick” scheme and/or some form of community shareholding.
KVCG is committed to achieving its aims as an independent voluntary organization. However, we would consider partnership with any other suitable agency should an opportunity present itself. A suitable agency could be one with similar interests in promoting countryside access,  moorland environmental issues, access history, local history, guided walks or walking-for-all, or advice and information for visitors. Any such partnership could substantially reduce  the amount of capital that KVCG needs to raise, or result in sharing the running costs of a visitor centre.

                                                                                                             January 2013

Last Modified: 2 Apr 2013